British Marine Expo Exhibitor Spotlight: Datatag

By | March 22, 2019

Datatag joins over 30 industry leading companies exhibiting in the Marine Showcase, which is supported by the British Marine Trade Association, at the British Marine Expo. Taking a break from preparations, they spoke to Marine Industry News:

What product or service does Datatag offer and where is it available?

Datatag is the country’s leading supplier of security marking products and the power behind the British Marine COMPASS Crime Prevention Security Scheme. Available across the UK and fitted as standard by Suzuki Marine to their 20bhp+ outboard engines, COMPASS provides undeniable proof of ownership and as such significantly deters theft.

How does it work?

Datatag’s COMPASS System uses their unique layered security technologies to effectively smother your outboard (or boat) in identification which thieves cannot simply rub off. Tamper evident ID warning labels, UV etches, microscopic Datadots and RFiD transponders combine to ensure the true owner of your engine will never be in doubt.

What does this offer your customers?

Outboard engines are attractive to thieves as they are relatively portable and are also rarely secured in a way which makes them impossible to remove. To deter theft, owners need to increase the risk to the thief and this is where Datatag comes in. Being almost impossible to remove, the Datatag System deters thieves before taking on a marked engine.

Why is this important to people, what benefit does it give them?

Often outboard theft causes more damage to boats than the financial loss of the engine itself with thieves cutting transoms to take engines. This leaves owners with a double hit and often huge bills. Datatag deters this and often results in reduced insurance premiums and peace of mind.

Are you planning to have any ‘show offers’ at the Expo?

Datatag are offering a 20% discount off the SRP to all Expo visitors for both the Outboard and RIB/Boat Systems (SRP £39.99 (Outboard) and £69.99 (RIB/Boat)). Talk to the team on the day for a special discount code or to discuss larger quantity trade discounts.

To find out more about Datatag, their products, distribution and offers see them at the British Marine Expo Marine Showcase on 26th & 27th March in Southampton.

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British Marine Expo, in association with HPi Verification Services.